Create a Legal Monopoly

A powerful and well-known brand can even create a perfectly legal perceptual monopoly. There is evidence that the better a brand is known and the better it’s distributed, the more a new competitor must spend just to be noticed, let alone tried. For example, anyone starting a fast food restaurant and trying to compete with McDonald’s or Burger King would have to spend a lot of media dollars just to get its name out there. As a result of decades of consistent investment in marketing communications, McDonald’s has a strong competitive advantage. This is one legal way to minimize the number of serious competitors.